If you are an SEO agency, you have to work hard to help your clients get good rankings for their websites. SEO is very competitive, and many companies are struggling for a chance to be in the top spot on Google’s list. Luckily, depending on the product or service you are offering, there is always a countless number of people searching online, looking for your product or information about your type of product and your job is to attract a bit of that traffic to your website.
How do you do this?
We will be sharing with you x ideas you can implement today to set your company or your client’s company on track to improving their rankings on search engines:
Focus on Updating the Content on Your Website Regularly
This is a step that many people overlook when creating their website. They don’t understand the importance of creating content that their potential customers can read for information. Many times, most companies online just want to create a product or service and sell without trying to move customers through the funnel.
The truth is, customers who search Google about a product or service for the first time are not looking to buy. Most of them just want to get more information about the product or service before they can decide whether they want to buy or not. If your website has good content for them that answers their question, they are likely to stick around and view you as an authority on the topic. When they eventually decide to buy the product, they will come to you first. Click here to know more about the pros and cons of hiring an SEO Agency.
Constantly updating your website content to match new trends and keywords in the market will make you more likely to be seen by your customer in Google and other search engines.
Add your business to local business directories online
Adding your business to local business directories online can make it possible and easier for your customers to locate you when they are in Sydney or around your business. For example, if you run a bicycle repair shop in Sydney, you aren’t looking for people from the United States to travel down to Australia to repair their bikes. Your target customers are people in Sydney who need to repair their faulty bikes. When most people search for “bicycle repairers around me” or “bicycle repair shops in Sydney”, If you are added to local business directories online, your company name will show up, and directions to your shop will be shown for your clients to follow.
Online local business directories include:
- Google my business: This is one of the most popular ones, and it is free too. You can register your business in a matter of minutes, put a business address, telephone numbers, and even a nice picture to entice customers to come to your shop.
- Yelp: This is also popular, as it draws millions of people every year. If you are registered with them, you can put your business details and address for everyone to see. There is also a section for customers reviews and ratings so that people can see that you do a fantastic job
- Bing Local
- Yahoo! Local
- Foursquare
- …and many others.
Network with other Websites to Promote Your Content
Another important aspect of content marketing is getting backlinks from other websites. You can try to get backlinks from reputable sites. If your website is mentioned in other reputable sites that people trust, people will click on the link and come to your page to see what’s in it.
When you are thinking of boosting your company’s SEO in Sydney, you should also think of making a list of websites in Sydney that talk about your industry and consider collaborating with them. You don’t always have to pay to get featured in other websites, you can write articles about your industry and place your company’s link in the bio of such articles. That way, when people read your article and see that you are an authority in your field, they will be tempted to take a peek at your website, which is optimized to receive them.
Apart from that, Google prioritizes websites that have backlinks to their sites from credible and relevant websites in a certain niche. So if your websites have enough backlinks from credible websites, your website is more likely to appear on higher positions in rankings on Google and other search engines.
Change Your domain name to match a highly ranked keyword
One of the easiest ways to attract traffic to your website is using a domain name to match. This kind of domain name is highly valued, so much that companies have paid millions of dollars for domain names like pizza (dot) com and loans (dot) com. If you can’t have to pay millions of dollars for the most competitive domain names, you can use variations of the most competitive keywords.
For example, you can use domain names like pizza stores in Sydney (dot) com, get pizza in Sydney (dot) com, and so on, depending on your market, industry, and the most searched keywords in your niche. This technique alone can put your website in a stronger position and make it easier for customers to know what you do and trust you.
Also, while it is not guaranteed, it could help your Google rankings as well.
Conclusion
If you want to boost your SEO in a short period of time, these four ideas will give you the required boost. The good thing is that these ideas are free and measurable. You can see per time how these methods affect your SEO in Sydney, and you can adjust them as required to meet your desired outcomes.
Before you get started on more complex stuff that will cost you money to pull off, consider going through these quick but important processes and watch your website SEO grow as a result.
