There is no stopping the expansive growth of technology. Innovation on almost every level of the internet is in the works constantly. Before, creating a website was almost equal to doing a complicated medical procedure. Now, having your own website can be done in under an hour.
As far as creating content is concerned, websites have also taken on a whole new look. The usual text-image layout is starting to evolve faster and greater than ever before. At this point in the internet age, video content is taking the reins for information dissemination. Though text content is still valuable and accepted, getting video content on your website may place it in higher regard.
As such, there are various elements to consider when creating video content for your site. From video content planning and execution to technical requirements and communication risks, the factors needed to implement an effective video campaign are critically important to ensure success in your online objectives.
Don’t be left behind. Know the pros and cons of getting yourself immersed in the world of video content development. Be mindful of what can make or break your website in the competitive world of the internet.
Pros
Creating video content for your website can give a unique twist to your online presence. Here is how you can benefit from using videos as a vehicle for your online content.
Better Branding
When you create your website, one of the most critical, if not the most important, objectives that you want to set is to attract website visitors. When that is all set, you want people to stay as long as possible on the site.
Perhaps you want people to know more about what your website is all about. You want people to buy into you – buy products, use your services, or become part of your community. You might also want to impart something important to your virtual audience so that they would want to be in touch with you and your organization.
Whatever your primary and secondary goals are, you should want to stand out in order for people to come to you. Putting videos on your site can help you achieve SEO goal.
Alongside the tech evolution, humans have also evolved in such a way that they are more inclined to retain information through a combination of visual, auditory, and experiential stimuli. In this regard, videos address this need far more effectively than the usual text presentation.
Taking this into consideration, creating a comprehensive outline of what your brand or website stands for can be done when video content is executed properly. It can convey the website brand better, add credibility to what your website says, and highlight any CTA (Call to Action) that you want to express.
More Engaging Communication
After setting up the base structure of your website, its core message should come next. There is no better way of communicating with your visitors, audience, and prospective clients than conveying your message through a video.
Video content on your website can help you show what you really want to say as compared to simply narrating to your readers. Moving images, audio incorporation, and an overall interactive experience can provide flexibility in relaying the important information your website wants to communicate.
Furthermore, video content allows for more options and more diverse styles to be used in presenting the information. Compared with text content, video can more effectively engage your audience as they watch the content they are looking for unfolding in front of their very eyes.
Wider Reach
As mentioned above, 21st-century consumers have turned into a species that takes on virtual information through an interactive environment. With this in mind, having video content on your website can reach a more diverse audience. In essence, almost all internet users have a certain level of preference to opt for videos over text.
For those who require certain information that your website can provide, more often than not, they need the information as quickly as possible. Video content addresses this concern by capturing those audiences that have low attention spans. This type of content presents visuals that grasp this small window of attention. In turn, this creates a path toward a better conversion rate for the site.
To ultimately hit that home run with your Call to Action, you should employ a more personal approach to your content. That is one thing that video content can do better for your target audience. This effective element has brought about the rise of video channel sites. The extraordinary popularity of YouTube is no accident.
Cons
Despite the efficiency of videos on your website, it is also important to know whether it is indeed effective for you in the first place. Otherwise, this type of content may be the one factor that could bring harm to your website.
More work
Creating videos can definitely require more hours of work than creating text content. You need to make sure that you have prepared well enough before executing. This includes the video script, audio-visual presentation, and overall material editing. When these elements are not given enough effort, the video may not be able to provide its intended purpose.
Since human attention spans are determined to be approximately 8 seconds according to this study, it is also critical that the execution of the video is of high enough quality to hold on for that short period of time. Otherwise, it may negatively affect the bounce rate of the website, instead of getting a higher website retention rate.
Higher Technical Requirements
As compared to text content, there are various technical requirements with regard to setting up videos on your website. You may want a video downloader to help with your content. You also need to find a more efficient way to upload video content, present the videos to match your target audience, and create a better user experience for your visitors.
On the other end of things, your audience will need to have a solid internet connection to appreciate your video content. Unlike text content, videos require more data just to get the ball rolling. It’s a good thing that most parts of the world can address such concerns; however, it is still an underlying element to consider for the audience to appreciate video content, especially on mobile. Your site speed has to be top-notch.
More Bumps on the Road
There are still exceptions to the norm. Not everyone appreciates videos. There are still those who are really in a hurry to get the information that watching a video may seem a waste of time for them, especially video content that automatically plays upon reaching certain websites. It can simply be annoying for users. Furthermore, there are just certain types of information that text content can provide faster, more effectively, and more fluently.
There is also an element of website responsiveness in terms of the gadget used to access the information or content. In previous years, videos were only effective for users on desktop computers. As mobile devices emerged as the content-consumption king, it has become of great importance that video content translates well on mobile phone and tablet platforms. This has been addressed on a massive scale and will continue to improve as time moves forward.
