As it’s been known by all; Traffic is the lifeblood of online business. This is an indubitable fact that victory wholly depends on the amount of traffic it can generate. We have listed some benefits of SEO over Paid Advertisement. These elements are most important for generating traffic but they both have their own benefits. Everything depends on your budget.
Organic Search Engine Optimization(SEO) is the process undertaken to improve the visibility of a website. Whereas, paid marketing is a method of advertising on search engine results pages to appear in the sponsored results.
Though their end goal is the same, both are effective methods of garnering visitors to your website. But still, SEO can work very well in most circumstances being cost-free.
Why pay when you can get it for free?
The other benefits of SEO are:
Consistent result
If you want a result that lasts, SEO has a relatively long gestation period. It takes time to produce excellence, but in the end, it will surely pay off. However, once your website gets on the top, you will enjoy sustained traffic. But, when Paid campaign ends or the budget runs out, the result stops in tandem. You just keep up with your SEO campaign, working to uphold and perk up fallouts; you can stay on top for a long time and reap long-term benefits.
Built an authority site
An authority website is a recognized resource center having a certain niche. Whenever members of that niche need certain information, they go through it. Once it gets going, it will be able to generate lots of traffic. The only way to sustainably generate traffic on top of your pages is through ultimately building up a status until it becomes popular enough to dominate its market and crafting clever content powered by smart SEO planning.
Increase the value of your website
Websites are virtual real estate. If you’re planning to sell your website for the best price, you have to increase its value. There are many factors that can donate to increasing its value. The consistency of traffic generated, the amount of traffic generated, page rank, search engine rankings over a period of time, link popularity, and the like falls in the empire of SEO.
Tight budget
You actually can get quality SEO on a small budget. After you get your website visible, you only should invest your time. In the paid advertisement, you should pay for each advertisement to make your website visible in search engines.
Integrates with social media
Social media can aid you to boost the number of links that you acquire from other sites, which will result in higher rankings in Google. You can create a new page on your website, and then mention it on Facebook or Twitter about your new page. You can dig up new visitors through social media sites and some of these visitors will link to your website, which has an optimistic sway on your SEO campaigns.
Paid search marketing can be the best for your website if you have the money and if you need visitors currently. But if you want to get high rankings that last without paying, use SEO to endorse your site. At the end of the day, SEO has a much better return on investment.
