How to Build Backlinks Naturally That Boost Ranking

Hand Of A Person Attracting Group Of Yellow Figurines With Magnet On Reflective Desk

Well! Google has 200+ Ranking factors to rank any website and backlinks are one of them.

Google has been always introducing new ranking factors over a period of time to make their SERP results more accurate and relevant for users. Today we are just going to cover one but the major ranking factor of Google that’s is — BACKLINKS.

This is the best ever guide you will read in 2021 about how to build backlinks that will help to boost ranking.

Let’s dive in:

  • What are backlinks?
  • What are the types of backlinks?
  • Powerful & Natural Link Building Tactics

What is a backlink?

You can skip this part if you know about it and can directly move to how to build the backlinks section.

Anyway let’s start:

In very simple and easy words, backlinks are those links that link to your website from another website/blog, post, and images. It helps the google algorithm to identify the quality of any website or article.

Now, let’s little bit more talk about types of backlinks.

What are the types of Backlinks?

There are two types of backlinks that Google algorithm considers to finalize any website ranking.

  1. Do-Follow Backlinks
  2. No-Follow Backlinks

Don’t get confused. I will explain both types of backlinks:

No-Follow Backlinks —

It means Google and another search will not follow the link. That means, If any website owner linking your website with nofollow attribute, it will not pass any link juice to your website.

Example of Nofollow Backlinks:

<a href=”” rel=”nofollow”>Google</a>

Do-Follow Backlinks —

Basically, dofollow links allow Google or another search engine to follow the link and reach your website. Dofollow link passes link juice that helps in ranking.

Example of Dofollow Link:

<a href=””>Google</a>

Now I can hope, you have clearly understood Backlinks and their types. If you have done with it. Let’s move on to our final topic that is, natural link building tactics in 2021:

How To Build Backlinks?

So, finally, here we are with the best and effective natural link-building tactics to boost your website ranking. So without wasting time anymore.

7 Best Ways To Build Backlinks In 2021

#01. Guest Posting

Guest posts are the best and natural way to build backlinks. A good backlink that comes through guest posts can boost your ranking. You can go with a paid guests or free guest posts. But my advice will be to go through some hard work and choose the free guest post option.

For the free guest posts, you just have to find your niche-based websites with Good DA & PA and try to find that website that has some organic traffic also. like the figure is shown below: 

good traffic

You can find the site owner by using email hunter chrome extension, which can grab email of sites like in the video shown below 

Pitch them via email or social media handles. You can directly pitch with your guest post content or you can discuss content with them. You can read some more information about backlinks at

Pro Tip: Try to find your niche relevant websites for guest posting with good DA & PA. Also, Don’t compromise with your content while writing for guest posts. Give your best!

#02. Spy Competition

Spying competition is the best ever link-building technique. I have ever found and it’s still best to build backlinks in 2021.

When you are spying on competitors’ backlinks at that point you just have to be an “Action Taker“.

Let me help you a little bit more to spy on your competitor’s backlinks:

First of all,

Find your competitors, you just have to search your targeted keyword in the search result. Crime there you will get those websites that are already ranking on that particular keyword.

Here is a short Video of finding competitors if you have access to ahref, if you do not have access to ahref then you can search for free tools on search engines. lets suppose you have a keyword “web design Ireland

Open 4-5 search results and copy links of all the sites and save them on your notepad.

Now, you need a tool to check the backlinks of those websites. You can use any tool like Ahref, Semrush, Spyfu, etc.

My best and favorite SEO tool is ahref. It’s paid tool but it’s worthy to be paid. You can start with a free trial and if you find it useful. You can purchase it.

Put all of your competitor’s website URLs one by one in this tool and you will get to see all the links that other websites are linking to your competitor’s website or article. Download the pdf file of backlinks and filter and extract, spammy and very low Da & sites.

After doing this you will get a list of the best quality and High Da & Pa websites. Now, you just have to pitch them to link for your website. Now it’s your choice, you can ask them for paid links or you can ask them for the guest posts.

It sounds easy but actually, it isn’t. It will take lots of hard work but I’m sure it will worth it.

#03. Broken Links

Broken links are also one of the best backlink building tactics. Let me explain to you what are broken links and how you can use them to build backlinks in 2021.

As the name suggests that any link that has been broken due to the link or article has been deleted. Broken links show a 404 error on the website that badly affects website ranking and any website owner doesn’t want it.

Now, what you have to do is. Find those good quality websites with good DA & PA that have any broken links.

You have to inform them that their website has an error due to deleted content or URL and you can pitch them to replace the link with your content URL. This will be a win-win condition for both.

#04. Attractive Content

You don’t want to ask peoples for guest posting, linking back to you, and all this kind of stuff. Do you want peoples to automatically start linking to your website, blog, or article?

If, yes!

Then, this tactic is for you. You just have put your best of the best to create content. Put all of your knowledge, techniques, research, and methods about any particular topic. Decorate your Content with high-quality photos, images, and videos, and when users find your content is best in the world about that particular topic.

He will start sharing with others and other sites start linking to your website, whenever they talk about that particular topic.

#05. Infographics

Literally, Infographics are amazing. When it comes to make your content beautiful and get a backlink from another website. It took some effort but it also enhances your graphics and designing skills. Here is a good example of infographics, an image provided by Cliqued Media a web design Agency in Ireland.

Info Graphics
6-9 Trinity St, Dublin 2, D02 EY47, Ireland

Actually, Infographics are best when you want to summarize your full content in one picture. Now the question would be in your mind, how will you get a backlink from it?

See, Everyone can’t create Infographics, the reason could be anything. It may be a time issue or maybe skill issue. But, everyone wants to make their content look attractive and that’s why peoples use other persons Infographics and multimedia. And in return, they link back to your website.

That’s it! This is the game. Play this game and build backlinks for your website or blog.

Read Also: learn more about Digital Marketing Consultant

#06. Build Friendship or Relationship

Listen, guys, the strategy isn’t just for building backlinks. This strategy can help you to grow your business. If you want to make your business successful. You must have to build relationships and friendships with others in your field.

What do you think guys, building a relationship or friendship is an important part to make your business successful or not. Let me know in the comment section.👇

#07. Reviews & Testimonials

Actually, these things work very well but you have to do this thing in a manner. I saw many newbie bloggers directly try to get backlinks from big and high-authority websites by doing their reviews and giving testimonials.

But I don’t think, in this way you will get a backlink. Instead of approaching big websites. Approach small websites, small website owners will be happier to know, you are doing reviews of their service or giving positive testimonials.

Because they pay for it and you are doing free for them and in return you can easily ask them for a backlink.

Hope! You got the point.

Now, I would like to hear from you. Your favorite tactics to build backlinks. I’m Waiting in the comments.

Best of Luck❤!

Backlinks Faq

What are backlinks in SEO examples?

Backlinks are those links that linking to your website. It helps search engine algorithm to identify website quality.

Are backlinks still important for SEO?

Yes! Absolutely, backlinks are still one of the key factors for SEO and You should not ignore them.

Can you buy backlinks?

As per Google, this is a wrong practice and it can penalize your website. But people buy backlinks but many good SEOs will not recommend you to do this. If you are serious about your blogging career.

Can I sell backlinks?

Frankly speaking, people do this but this is wrong practice according to google and your website could be punished for it.

How many backlinks do I need?

It totally depends upon your competitors and keyword difficulty. As much higher competitive keywords you will choose that many backlinks and hard work needed.

keyword difficulty

How backlinks help SEO?

When a blog, article or website get link from authority websites again and again. It ultimately helps you in SEO.

Where to get backlinks?

There are lots of ways to get backlinks and we also have shared 7 natural tactics to get backlinks.

Where to buy backlinks?

I highly recommend you don’t buy backlinks but if you still want to buy backlinks then you can use platforms like — Fiverr, Upwork, Seoclerks to buy backlinks.

Where to get backlinks free?

There are a lot of ways to get backlinks for free. Some are like — guest posts, broken link building, etc. You can check out our article to know more about free backlink building methods.

Why my backlinks are not showing?

Don’t worry about it. It took some time to index.

When to disavow backlinks?

I have seen most of the peoples only build backlinks but disavowing bad links are also very important. Whenever you find irrelevant or bad-quality backlinks, disavow them.

Which backlinks matter?

Backlinks which relevant to your website niche with good DA & PA are matter a lot