WHY YOU SHOULDN’T USE PHOTOSHOP TO CREATE INFOGRAPHICS – AND WHAT TO USE INSTEAD
I have been using Photoshop for almost 20 years and even though I still don’t use it anywhere near its full potential, Photoshop has become my go-to solution for anything graphic. When I recently had to create my first infographic for the Myanmar Shelter Cluster, this...
HOW TO FIND RELEVANT TWITTER FOLLOWERS
One of the most frequent issues that many of my NGO clients have is connecting with people who are truly interested in their issues on Twitter. While it’s easy to find followers, it’s much more difficult to find relevant followers. For the last few years I...
HOW TO REACH ONLINE INFLUENCERS
For many small or very specialised organizations, press releases are a waste of time. Most of the time, these organisations have neither the name recognition nor an existing network of media contacts, that would help them stand out in the flood of press releases that...
Buzzword’s and Industry Standards
Take a long hard look at your site. How often do you use words that only someone very familiar with your industry would understand? If your readers cannot easily understand what you are saying, they will leave your site rapidly. When we use jargon or industry-specific...
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